Posts Tagged ‘Bowker’

Print On Demand Options, Part 3: CreateSpace

At first glance, CreateSpace has a lot of similarities to Lulu: it’s pretty user friendly, the author uploads his/her own files, and so on. They don’t offer extra services like Lulu does, however: if you need those (file formatting, etc.) they direct you to Amazon’s BookSurge. Why? Because CreateSpace is an Amazon company, as well! In fact, they share the same printer facilities.

So, what does CreateSpace do for you? In short, if you go through them you can – theoretically – get your book onto Amazon at a lower price point than you probably could otherwise. Let’s take a look:

CreateSpace has two plans, basic (no up front fee) and Pro, which is currently $39. If you’re at all serious about marketing your book, for heaven’s sake pay the fee and go Pro! For one thing, if you’re being smart about your publishing efforts you’re doing it as a business entity so you can write the costs off on your taxes. For another, you don’t have to sell tons of copies to recoup that cost. But the difference it makes in the royalty you earn is huge. Read the rest of this entry »

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Print On Demand Options, Part 2: Lulu

Lulu is an independent POD that – technically – costs you nothing to get your book into print: you get your book formatted (you can even upload your MS Word file), upload it to the site, and – voila! – people can buy it from the Lulu marketplace. You don’t even need to have a cover beforehand if you’re not inclined to break out Photoshop: there’s even a rudimentary cover design feature. Overall, particularly for someone who doesn’t want to muck with the nuts and bolts of formatting, it’s pretty slick.

However, if you want to get your book distributed to Amazon and Barnes & Noble (as opposed to just the Lulu marketplace), you’ll need an ISBN (which they offer for $99, which isn’t unreasonable, or you can buy direct from Bowker, where a single ISBN is $125). There are also marketing packages, etc. that you can check out to see if that’s the sort of thing you need.

If I just wanted to sell on the Lulu marketplace, the cost isn’t too bad for large tomes like In Her Name: the Lulu basic cost calculator says that the manufacturing cost is $18.09, and if I add a royalty for myself of $3.00 (plus a $0.77 fee to Lulu), the total is $21.95. That’s still pretty steep, and I doubt many people really shop on Lulu’s marketplace, but there’s a chance someone will buy it (and you could get your book to their marketplace for free – you wouldn’t even need an ISBN). Read the rest of this entry »

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Print On Demand: Starting with Lulu.com

After poking around a bit on various bulletin boards, I came across some great information by Neil Slade that’s published on his site at MyOwnPublishing.com. I’m not going to steal Neil’s thunder here (please DO check out his site!), but I”ve decided to take the general path that he recommended.

The first part involves Lulu.com and getting your ISBN a little cheaper than you would otherwise (although it’’s not nearly as much of a difference now that it used to be):

  1. Set up your book project on Lulu and get it ready for publication.
  2. On the book’’s project page, click on “General Access” in the Availability/Project Status area.
  3. Return to the project list, and you should see “Purchase a distribution package” under the ISBN column.
  4. Click on the link to the distribution package page, and buy the “Published by You” option (note: it’’s now $99.95, somewhat higher than what it was when Neil wrote up his article).
  5. Temporarily make your project private and update the cover with an ISBN bar code, and insert the ISBN into the inside page information (normally the same page that has your copyright statement).
  6. Open your project back up to “General access” so folks in the Lulu marketplace can see and buy it.

The first question you may be asking is “Why bother with this at all?” The answer is in four letters: ISBN. If you want to be serious about publishing your book, you’ve got to have an ISBN; otherwise no major distribution channels will ever carry it and get it to all those bookstores out there. No matter how good your promotion efforts may be, you”ll never have a chance at real success.

Read the rest of this entry »

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