I’ve given a lot of thought to how I should go about promoting In Her Name. None of this is rocket science, but it’s sort of a half-baked plan to at least start with. So, here are a few of the things I’ve been pondering:

1. I’ve set a goal of posting a minimum of two messages on up to half a different message boards that reach potential readers (rather than just other writers!) every other day (or daily, if possible). These are to be QUALITY posts, not just cereal filler, with the “ad” normally just being my signature file with a link to the site, unless there’s an appropriate and tactful opportunity to link to the site or In Her Name on Amazon.
2. Start sending out requests to exchange links with other sites. This seems to be a little known secret in many corners of the web, but exchanging links has a direct effect on how much traffic comes to your site. And I don’t mean just in terms of moving up the ladder in Google rankings, or whatever. In the largest of my other sites, which gets about 10,000 unique visitors per month, about 28% of the total visits are from search engines, while another 25% are from links from other sites. So even if that site’’s Google ranking dropped like a rock, I can still rely on those incoming links from other sites (and of course my site is providing traffic to them, too). So my goal for this is at least a dozen requests sent out every other day. The downside is that it seems like more and more sites aren’t interested in exchanging links. Blogs are a bit difficult, too, but like with all things, it’s a matter of perseverance (I hope!). Read the rest of this entry »

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